Can you tell us something about yourself?
In 1988 I (@JeroenvanErp) graduated from the Faculty of Industrial Design at the Technical University of Delft. In 1992, I was one of the founders of Fabrique in Delft, which positioned itself as a multidisciplinary design bureau. In 1994 I established the interactive media department, focusing primarily on developing websites for the World Wide Web – brand new at that time.

Fabrique has grown through the years into a multifaceted design bureau with offices in Delft and Amsterdam. It currently employs more than 100 staff of artists, engineers and storytellers working for a wide range of customers: from supermarket chain Albert Heijn to the city of Amsterdam, from Schiphol Airport to the Stedelijk Museum.

I’m currently CCO (Chief Creative Officer) and a partner, and in my role responsible for the creative policy of the company. Besides that I’m a guest lecturer for various courses and a board member at NAGO (the Netherlands Graphic Design Archive) and the Design & Emotion Society.

What’s your job at TEDxDelft?
As the program director I’m responable for the speakers and acts. Apart from that I have an opinion on any other matters that play.

What’s your favorite TED(x)talk?
The one from the first speaker at TEDxDelft on the 7th of November.

What’s your idea worth spreading?
Stop spreading more ideas but pick out the right ones and get them done.

Which keywords define you as a person?
Always looking for fresh, inspiring and relevant solutions for complex challenges. Driven by curiosity – see