TEDxDelft 2012 | Performer: Tom de Bruyne – Why designers eat advertising people for breakfast


Tom De Bruyne (@TomdeBruyne) is passionate about making stuff with the ambition to excite people. Tom is founder and director at SUE Amsterdam, a startup with the ambition to become an international creative agency for the digital era. Tom is obsessed by the game to persuade the homo digitalis into interacting, talking, liking, evangelizing and buying.

He directed the concept and strategy of award winning digital and cross-media campaigns such as KLM Surprise and Nike Take Mokum. Tom’s work was awarded several times. In 2012 with a golden Spinaward for excellence in digital creativity with the Medi-plaza campaign for the Dutch Government and a silver Spinaward for the Dutch fundraiser Cordaid.

Tom is Belgian. He studied clinical psychology, but ended up in advertising, through the unpredictable twists of fate. He’s been an elected Fellow of the University of Leuven. He likes running, although he genuinely hates to start running. He abuses his knowledge of persuasion design to get himself to run.