TEDxDelft 2012 | Performer: Nynke Tromp – disrupting democracy

written by Rob Speekenbrink, 28 August 2012, filed as article

Nynke Tromp works as a design researcher at the department of Industrial Design, Delft University of Technology and social designer at KVD reframing in Amsterdam. In both positions, she works on the social implications of design. Nynke is also member of ‘Redesigning Politics’, a creative think tank aiming for redesigning thinking, institutes, structures and interaction in the field of politics.

Nynke is intrigued by how products can change behavior without people being aware of it. In her view, this implicit influence does not only imply a serious responsibility for designers, it also offers a powerful means to support desired behavior change. In her research she aims to develop the knowledge for designers to design this implicit influence in order to facilitate pro-social behavior. This knowledge allows designers to contribute positively in counteracting the pressing social problems we face today, like obesity, depletion of resources, or immigration issues.

To put her knowledge into practice, Nynke works part-time as a social designer at design agency KVD reframing. She has developed products for social challenges like organ donation, political engagement of citizens, and recovery from psychosis.


5 Responses to TEDxDelft 2012 | Performer: Nynke Tromp – disrupting democracy

  1. Nishant Bhaskar says:

    very interesting subject!

  2. Your performance on TEDxDelft in October will be an inspiring reflection on your work. Good luck: you’ll spread news with a big impact.

  3. Even here in Uganda, the connection was good enough to see the interview! And we are happy for The Netherlands that you will start disrupting democracy only on October 5th, a few weeks AFTER the Dutch elections on September 12th. Good luck!

  4. Marc Steen says:

    Hi Nynke, great interview, great topic :-) I wish you good luck and lots of fun tomorrow during your presentation :-)

  5. henk says:

    mooie pres(en)tatie, interessant plan!

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