TEDxDelft 2012 | Performer: Tom de Bruyne To seduce, think the other way around
When it comes to changing behaviour, advertising agencies generally do a bad job. Designers are masters of manipulation. And once we know this, we can start manipulating this planet into a better place. Says Tom de Bruyne, Belgian, psychologist and ‘advertsing guy’ as he puts it himself. Why designers eat advertising people for breakfast